Many things have changed in the world of business over the years, but there’s no doubt that companies are more concerned than ever about company culture.
Over time, employees have (perhaps rightfully) been handed much more power. As such, companies need to promote positive workplaces. For some, this is about creating workplaces almost like university common rooms. For others, it’s about promoting diversity. In other words, there’s no textbook that lists the correct answers.
However, one thing is for sure: companies won’t hold onto talent if they fail to adopt a proactive approach toward culture. And, as we’ve come to learn over the years, this is an approach that can become very expensive over time.
So, how can you build a positive company culture in your small business? Here are our top tips.
Hire for Attitude, Not Just Aptitude
When hiring new team members, looking for people who fit in with your company culture is essential. That means hiring for attitude as well as aptitude. Make sure you take the time to get to know each candidate as an individual and ask questions that will give you an insight into their personality.
Communicate, Communicate, Communicate
One of the key ingredients of a positive company culture is effective communication. And this doesn’t just revolve around the people you are hiring – it’s also about your approach.
Make sure you keep your team in the loop on everything that’s going on in the business. Use a variety of channels to communicate with them, including face-to-face meetings, company newsletters, and even social media.
Encourage Feedback
Make it easy for your team members to give you feedback, good or bad. Encourage an open and honest feedback culture where people feel comfortable sharing their thoughts and ideas. You can do this by setting up regular one-to-ones, conducting employee surveys, and holding team meetings.
Promote a Work-Life Balance
It’s important to promote a healthy work-life balance for your team members. Encourage them to take regular breaks, take their allotted holiday entitlement, and make time for family and hobbies outside of work.
We also needn’t say that in today’s day and age, flexible working patterns are almost a must-have for employees nowadays. So whether it’s remote working or hybrid working – make it work for your staff.
Reward and Recognize Good Work
Make sure you take the time to reward and recognize your team members when they do a great job. This could be something as simple as a thank-you note or an e-mail, or you could go one step further and give them a small bonus or gift. Whatever you do, make sure it’s something that’s meaningful to them.
Building a positive company culture in your small business is essential if you want to attract and retain top talent. Follow our tips, and you’ll be well on your way to creating a happy and productive team.
