Every owner of an online store knows that it is not enough to create a website with the help of an eСommerce development company and fill it with information about products. It is also important to be able to promote it so that as many people as possible learn about it and want to buy something there.
How to do it? What promotion methods should you use? This is exactly what we will tell you about now.
Ways To Promote Online Stores
Experts in promoting online stores identify four of the most effective tools for their promotion. Let’s talk a little about each of them now:
Contextual Advertising
Various advertisements, as well as promotional videos that are displayed to users based on their search queries, interests, or behavior on the Internet.
This type of advertising works on a selective principle: it is displayed only to those users who may be interested in the advertised product or service. It increases the likelihood of achieving a target action, optimizes the advertising budget, reaches its target audience as much as possible and has many other advantages. There are such types of advertising: display and search advertising, retargeting and remarketing.
SEO – Optimization
A set of various actions aimed at improving the visibility and position of a website in search engines. Its goal is for the site to appear on the first pages of Google or Yandex. Search engine optimization includes technical, on-page and off-page components.
Promotion Using Social Media
SMM is a type of Internet marketing aimed at interacting with customers in various social networks. This method of promotion helps to increase brand awareness, improve audience loyalty, motivate them to move to the online store website, increase sales and attract new clients.
For effective advertising, it is necessary to: identify your target audience and draw up an approximate profile of the subscriber; create and register profiles on social networks; produce regular and varied content; experiment with different types of advertising.
Email Marketing
This method builds trust with the audience, informs them about profitable offers, and also increases the profitability of the business through up-selling. Also, it’s possible to use web scraping for email extraction to get necessary data about each client.
Errors That Often Occur When Promoting Online Stores
Most often, when promoting online stores, problems arise in SEO – optimization and SMM. Some of the most common SEO mistakes include:
● slow loading of sites;
● lack of optimization for mobile;
● problems with page indexing;
● missing title, H1 and description tags;
● use of “heavy” videos and images;
● incorrect use of redirects.
And when advertising on social networks, the following errors very often occur:
● lack of target audience analysis;
● weak USP or its absence;
● too low or high frequency of posts;
● poor or no feedback;
● deleting negative comments;
● lack of analysis of results.
Unfortunately, it is impossible to avoid mistakes when promoting. But you can try to insure yourself against critical mistakes and minimize minor shortcomings by entrusting the promotion of your business to experienced professionals.
