Not every company invests in the future of its industry, but Soft2Bet does. Driven by a belief in bold ideas and the people behind them, Uri Poliavich launched Soft2Bet Invest to support the next wave of gaming innovators. This represents a clear, long-term commitment to shaping the future of the gaming industry. And that commitment hasn’t gone unnoticed.
What Soft2Bet Invest Is All About
With a 2024 launch of Soft2Bet Invest, the company set out to back big thinkers in iGaming and casual gaming, not just by writing cheques, but by rolling up its sleeves and getting involved. The €50 million fund isn’t about chasing the next hype trend. It’s about turning sharp ideas into real, resilient businesses.
This isn’t venture capital with a cold handshake. It’s strategic support with skin in the game. From product feedback to scaling strategies and industry insight, Soft2Bet Invest gives founders more than a seat at the table — it gives them tools to build their own.
At the heart of it is Uri Poliavich’s core belief: real progress happens when smart people team up. Innovation doesn’t live in silos. It thrives in collaboration, shared wins, and long-haul thinking. That’s what this fund is really investing in.
How the Fund Works
Soft2Bet Invest is structured to support diverse business models in both iGaming and casual gaming. Backed by a €50 million fund, it typically offers between €500,000 and €1 million per project, with flexible terms based on each company’s needs and potential.
Key Investment Focus Areas
Soft2Bet Invest prioritizes companies that demonstrate promising applications of innovation, including but not limited to:
- Growth‑stage enterprises poised for expansion.
- Startups with pioneering tech ideas.
- Products that advance user experience or engagement.
- Technologies with strong scalability and profitability potential.
- Solutions leveraging data or behavioral insights.
Why Funds Like This Matter
Smart investment funds bring more than money to the table. They offer guidance, open doors, and help startups move with clarity — not chaos. In fast-moving spaces like iGaming, that kind of backing can be game-changing.
Here’s what makes them valuable:
- They give early-stage founders the space to build with purpose — not just scramble to stay afloat.
- They connect new talent with seasoned insight.
- They boost credibility — which attracts more partners.
- They fund bold ideas that traditional investors often overlook.
In gaming, where innovation walks a tightrope between fun and regulation, this kind of support isn’t just helpful — it’s essential.
What Success Looks Like
Even in its early stages, Soft2Bet Invest has attracted attention from startups and innovators seeking support with visibility, expertise, and capital. Its recognition at SiGMA East Europe underlines how valued such an initiative has become; peers in the sector see the fund as more than a financial tool — they see it as a catalyst for new ideas.
Though the award signals industry appreciation, the true impact will be measured by the companies and founders who take part in the fund’s journey. Whether these businesses bring new engagement methods, refinement to user experiences, or novel game mechanics, the fund’s role is to help them find traction and scale responsibly.
What Entrepreneurs Should Know
If you’re building in the iGaming or casual gaming space and considering seeking support from Soft2Bet Invest, here are a few pointers to guide your thinking:
- Your concept should be innovation‑centric, not just incremental.
- A clear business model and scalability plan are essential.
- Alignment with long‑term industry value creation matters more than short‑term trends.
- A mix of technology and user experience focus often resonates well with investment evaluators.
Uri Poliavich’s Mentorship and Growth Support
One of the defining features of Soft2Bet Invest is that it pairs financial support with access to a broader ecosystem, including industry leaders, technological infrastructure, and strategic guidance. What sets Soft2Bet Invest apart is the combination of funding and real-world guidance. Startups don’t just get capital — they get access to people who understand the market, the users, and what it takes to grow.
In a crowded space where good ideas are everywhere, that kind of backing can be the difference between staying stuck and scaling up.
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Uri Poliavich and Soft2Bet Invest: Funding the Future of iGaming Innovation
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Discover how Uri Poliavich’s Soft2Bet Invest fund is backing the next generation of iGaming and casual gaming ventures with strategic support and funding.
