The availability of work in the trucking world tends to fluctuate a lot. Sometimes you can be staring at an empty depot, having to turn down work because you cannot physically do it all. Other times, you will be staring at a row of idle vehicles, with very little to no work coming in. So, when your trucking business is in a slump, you are going to need to figure out what you are going to do. If nothing immediately springs to mind, here are some things that you might want to try when your trucking business is running low on work.
#1 You Could Try Hot Shot Trucking
Trying a different trucking niche to match where the work is can be good news for you. You are likely to find that it can be a great way to build up a wider customer base and keep your trucks moving all through the year. Hot shot trucking might not be too distant from what you already do, so for some companies. It might be an easy switch. By looking on directories for shipping work, you can try it now to see if it works for your business.
#2 Develop Your Social Media Presence
When work is thin, you have more time to look into the different areas of your business. One of these areas might be your company’s social media pages. You can use this time to work on making them the best that you possibly can and begin to appeal to a wider range of customers.
It can also be used to study ongoing trends and see if you can make videos surrounding that niche, meaning that you might be able to pull in a more mainstream audience. This can help you market your business to more people and decrease the likelihood of having sparse periods in the future.
#3 Use the Time for Training and Refreshers
Putting your team on training and refresher courses might be a great way to increase your customer service experience and also help to give your business a more professional sheen. In addition, it can prepare your employees for the big rush that might be coming up, which you might find can help reduce stress and may also help you to build a more reliable and competent workforce of drivers and office workers.
Thankfully, there are a lot of things that you can do when there is a dip in work for your trucking company. Of course, the obvious and first thing is to go out and find more work, but you need to go about it correctly, which is by using reliable directories. You might even decide to try a different sector of the trucking industry to build a larger customer base.
You might also feel that it is an appropriate time to build your social media presence to help you in busy times. Lastly, you might feel that it is appropriate to send in your team for some refresher courses and training sessions to help them make sure that they are working to the best of their abilities.