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How Soft2Bet’s Yael Foundation Embodies Jewish Values Through Philanthropy

pm_admin_3dgf6 by pm_admin_3dgf6
2025/06/06
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Success in the modern world is often measured in numbers and growth. But thankfully, more and more businesses realize that giving back is essential – be it through money or time. Philanthropy isn’t an overlooked part anymore. Instead, it’s becoming a core belief that defines modern companies. Today, we will discover how Soft2Bet, a global tech company known for its success in iGaming, is making a meaningful impact through the Soft2Bet Foundation and supporting Jewish education and community life. 

About Soft2Bet Foundation 

CEO and founder of Soft2Bet, Uri Poliavich, created the Soft2Bet Foundation to be his company’s charitable arm. The Foundation is driven by a mission to create a better world for everybody. Their approach emphasizes taking action when and where it’s needed most. Their bigger goal is to use technology for the greater good and to help those in need. 

Let’s take a closer look at theSoft2Bet Foundation’s mission: 

  • Helping children access quality education and help them build better futures for themselves. 
  • Supporting individuals and communities struggling with necessities.
  • Engaging in reforestation efforts and promoting clean energy solutions to protect the planet.
  • Funding rescue operations, shelters, and wildlife preservation programs to care for animals.
  • Creating equal opportunities and promoting inclusivity. 

Creation Of The Yael Foundation 

Soft2Bet’s CEO, Uri Poliavich: “True leadership is empowering good people to accomplish great deeds.” And just like that, Yael – the wife of Uri, inspired him to create the Yael Foundation in 2020, with the goal of strengthening Jewish education and community life worldwide. The Foundation invests in formal and informal Jewish educational programs to make Jewish institutions the preferred choice for parents. Since the start of the Foundation, it has helped over 13,500 children around the world, showing Poliavich and Soft2Bet’s strong commitment to making a real difference.

As Yael eloquently says, “Learning about Jewish identity alongside excellent academic standards in school is pivotal for shaping the Jewish future.” Through supporting primary, Sunday and after schools, plus kindergartens, the Foundation helps ensure Jewish values and identity thrive for future generations.

Yael Foundation’s core values and impact: 

  1. Believing that staying flexible is necessary to meet the unique needs of every child, school and community. 
  2. Supporting programs no matter the location, size, culture or background. 
  3. Building strong relationships by staying in close contact with the organizations they support. 
  4. Showing genuine interest in their work and creating a global network of like-minded leaders. 
  5. Promoting continuous improvement by helping schools grow and succeed. 
  6. Offering various programs and grants to encourage children to grow and serve their communities. 
  7. Creating more opportunities for Jewish children around the world. 

Culture Of Giving In The Soft2Bets Offices 

Soft2Bet’s office culture is more than just innovation and business success – it’s deeply rooted in the belief that companies are responsible for making a positive change. This spirit of giving is encouraged on every level of the company, from leaders to employees. This approach creates a workplace culture where a charitable nature is rewarded and goes hand in hand with professional growth. This commitment to philanthropy reflects a bigger vision for the company: using the tools of businesses to build profitable iGaming products and create tangible, lasting change in the world. 

On top of Soft2Bet Foundation and Yael Foundation, the company has also launched Soft2Bet Invest. It is a $50 million innovation fund to support entrepreneurs in the iGaming and casual gaming industries. The fund focuses on both growth-stage and established iGaming companies using advanced tech. It can be everything from casual gaming concepts, AI, and traffic generation tools to user experience improvements. 

Through these three initiatives, Poliavich has built a model of leadership rooted in action and compassion. His work reminds us that businesses can be powerful forces for good, strengthening communities and shaping a better future in every aspect of business. 

 

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